Monday, March 02, 2026

Isn't this the exact thing people used to argue was necessary in order to save the comics industry...?

I've been blogging about comics here at Every Day Is Like Wednesday for about 20 years now but even before that I used to read about and very occasionally talk about comics online, mostly on the DC Comics message boards and the handful of comics news sites that were around at the time. One thing I used to hear said an awful lot back then was that the one thing that could save the comics industry* would be if publishers could just get their books back in grocery stores and drugstores, where they could be seen and purchased by kids and other new readers, thus growing the market beyond those that already patronize their local comics specialty shops.

Well guess what I saw in the checkout aisle at the grocery store?

Shelved among the latest issues of People and Woman's World and, um, some books of word searches was a magazine simply entitled Justice League, the cover featuring a Jim Lee drawing of the New 52 League (note the presence of Cyborg, and Superman's lack of red briefs) and the words "Four acclaimed comic book stories by all-star writers and artists!"

I was surprised to see it there, although I suppose I shouldn't be. I had previously seen similar magazine format collections of reprints focused on Batman and Superman in the same store, although those were in the magazine section, rather than right here in the checkout aisle, where a kid could presumably spot it and ask his or her parent if they could get it.

This was for a very long time Archie Comics' whole business model, selling digest collections of their comics in grocery store check-out lines and, according to Tim Hanley's book Betty and Veronica, it was a model that helped save the publisher when the comics market was contracting and specialty shops started to replace newsstands and spinner racks as the places that people bought comics. 

Of course, this collection costs $14.99, which seems like a fairly steep price for an impulse buy, although I suppose that's about what magazines tend to cost these days. (There weren't any Archie digests on sale there to compare it to, but according to the publisher's online store, one of their upcoming digests costs $9.99 for about 100 pages). 

Comics readers will likely find that price point pretty high, though, as that's $15 for only 84 pages of comics, all of them reprints. That price is approaching trade paperback level. I mean, Justice League Unlimited Vol. 1: Into the Inferno, the latest trade paperback collection featuring the Justice League, costs $17.99, and that collects six issues, or about 120 pages.  

I did ask my sister if she would buy a $15 magazine for my nephew if he asked for it in the checkout line of the grocery store, and she said she would, as she encourages any kind of reading. Given that this is a survey of just one parent though, I can't be sure how representative she is of the average parent. 

So, what are the four acclaimed stories by all-star writers and artists collected within? A quartet of timeless, evergreen done-in-ones? Ha ha, no don't be silly. Rather, they are the first issues from four different Justice League titles from the last 30 years or so, and I couldn't discern the logic for the order in which they appear; they are neither chronological (that is, oldest to newest) nor reverse chronological (newest to oldest). 

Also, somewhat surprisingly, though the magazine is magazine-sized rather than comic book sized, the comics pages within have been blown-up or reformatted in anyway. They're at comic book page-sized, they just all have wide borders that fill up the rest of the extra space. 

Anyway, here's what $15 will get you at the grocery store...

Justice League Unlimited #1 (2025) by Mark Waid and Dan Mora This seems to be a smart, even obvious choice, as this is the first issue of the current Justice League title, one that's only about a year old at this point (DC has only published one, maybe one and a half collections of it so far, depending on how you want to count Justice League Unlimited/World's Finest: We Are Yesterday).

It introduces various plot elements that won't be resolved for a while (the mysterious villain team Inferno, for example) and it ends on a fairly potent cliffhanger (with point-of-view character Airwave confessing to the readers in a narration box that he's only joined the Justice League in order to kill them all). But, at the same time, the first half or so of the issue pretty thoroughly introduces the premise of this particular Justice League book, that of a massive, army-like super-League consisting of pretty much every superhero in the DC Universe.

The early scenes, in which Airwave arrives on the new team's new satellite Watchtower headquarters, is chock-full of appearances by various heroes, making this story a pretty strong introduction to the breadth of the DC Universe. Skimming through the book again as I pound this post out (I had previously reviewed the first trade paperback collection of the series in this column), I counted over 50 heroes appearing in some fashion, including those you might expect in a modern Justice League comic (Superman, Batman, Wonder Woman, a The Flash), some less likely candidates (Firestorm, Black Lightning, Star Sapphire, a Kid Flash) and some pretty deep cuts (Tuatara, for example; he doesn't just cameo, but is name-dropped as well, as Red Tornado sends him off on an off-panel mission with a few others). 

The issue, and the next five, are collected in the aforementioned Justice League Unlimited Vol. 1: Into the Inferno, which was then followed by Justice League Unlimited/World's Finest: We Are Yesterday. Other characters and concepts introduced in these 20 pages are followed up on in various spin-offs too, like Challengers of the Unknown, The Question: All Along the Watchtower and Justice League: The Atom Project. The JLU title is still ongoing, and the last issue to ship as of this writing seems to be #16.

I have some concerns about JLU—mainly that the book seems to offer a status quo rather than a story or stories, and, increasingly, that it's meant to serve as a bridge between various big event series like Absolute Power and DC K.O.—but in terms of quality, that first issue was solid. 

There are certainly worse creators a new DC reader could choose to follow after this series than Waid and Mora, too. The former has decades of quality series and miniseries on his resume (including various Justice League-related books), and Mora is one of the best artists drawing super-comics for DC at the moment...or drawing them for anyone else, for that matter. 

Justice League #1 (2011) by Geoff Johns, Jim Lee and Scott Williams I was a little surprised to see this one in here. Not just because this was the first chapter of The New 52 version of the Justice League's origin and the New 52 continuity has since been rebooted away (Although according to New History of the DC Universe, this story, or at least some version of it, still happened in current continuity, it just would have had to happen fairly differently). No, I was mostly surprised because it's not really much of a Justice League story. Despite the whole team appearing on the cover, the issue itself is basically just a Batman/Green Lantern team-up; the only other Leaguers to appear at all are Superman, who is one panel, and a pre-Cyborg Victor Stone, who is on a couple of pages.

This issue (and the story arc it is a part of) has been collected and recollected several times now, starting with 2012's Justice League Vol. 1: Origin (There have also been deluxe, "Absolute" and "Unwrapped" editions since). This iteration of the title would last 52 issues, with Johns writing the first 50 of them (Lee would draw two arcs, the first one and "The Villain's Journey"). 

As I was a Justice League fan, I wasn't exactly enamored with this story or this run (or the New 52 in general), which jettisoned DC comics history/continuity to offer a new "Ultimate" style reboot. 

Johns' greatest strength as a DC writer was his ability to finesse thorny continuity into things that mostly made sense, solving the storytelling problems that occurred when various writers over the decades took turns on the characters, synthesizing past, sometimes contradictory stories into something that felt natural, even intentional. The New 52 stripped him of that, of course. 

Lee is, obviously, a pretty great artist, and this arc was a decent showcase for him—although the number of splash pages in this first issue is striking and, if you happened to have bought the issue in 2011, annoying—but he's not the best character designer, and the New 52 Justice League notoriously had him redesigning some of the best and most iconic characters in history. I mean, can one really improve on Superman's costume? No, but Lee tried and, well, you can see what that looked like. (Even the costumes he left mostly alone, like Carmine Infantino's Flash costume and Gil Kane's Green Lantern costume, were given more, fussier lines.)

And, again, because The New 52 continuity is now over, I'm not sure there's a whole lot to really recommend this iteration of the Justice League book to new readers. Although if you are a Jim Lee fan, then there are at least two trade collections of him drawing a Justice League you might want to check out.

Justice League #1 (2018) by Scott Snyder, Jim Cheung and Mark Morales The Scott Snyder-written iteration of the Justice League book spun out of his Dark Nights: Metal event series and Justice League: No Justice miniseries, and his line-up seemed to be an in-comics re-creation of the that in the old Justice League cartoon series, with Hawkgirl, Martian Manhunter and Green Lantern John Stewart rejoining after pretty long absences from each. (You'll note Cyborg is on the cover, and, in this issue at least, he is presented as a member of the current team, while John is called in as a secret weapon at one point; Cyborg will pretty immediately leave this "main" league, joining the splinter team in the spin-off Justice League Odyssey, while John will essentially replace him on the team.)

In this issue, the already formed Justice League, headquartered in the Hall of Justice, fight a long-term scheme of Vandal Savage's, the heroes keeping in touch via J'onn's telepathy while they fight against Savage's armies on various mini-missions. Each is assisted by a guest-star or two—Green Arrow, Adam Strange, Plastic Man, Mister Terrific, Swamp Thing, etc.—although these do little more than cameo. While the League staves off that threat, it's actually Lex Luthor and his new (rather small) Legion of Doom that ultimately confront Savage. 

Meanwhile, a mysterious threat from beyond the Source Wall streaks like a comet towards Earth, space-time swirling "like road dust" behind it, while various other cameos look on (The 853rd Century's Justice Legion-A, Kamandi, a Monitor, The Quintessence).

Like the previous issue collected in the magazine, this issue has been collected and re-collected plenty of times; I just re-read it in a library-borrowed electronic copy of Justice League by Scott Snyder Book One The Deluxe Edition

Snyder's run, which featured a few fill-in issues from writer James Tynion IV and art from a whole bunch of different artists, lasted about 39 issues. The title continued for another 36 issues though, with writers Robert Venditti, Simon Spurrier, Jeff Loveness, Joshua Williamson, Brian Michael Bendis and the team of Andy Lanning and Ron Marz all following Snyder, some of them writing enough issues to constitute a "run", others only writing a story arc. The title was then cancelled with issue #75, as part of the lead-up to Williamsons Dark Crisis on Infinite Earths. 

I read all of the Snyder issues (and the rest of the title more sporadically), so I guess it was good enough that I never dropped it. It was well-written, and the art was never terrible (although it would have been nice if Snyder had a true, regular, consistent partner on his run). What is both noteworthy—and really weird—about Snyder's run is that it is essentially just one big, long story arc, about the Justice League fighting the Legion of Doom (Luthor, Grodd, Sinestro, Black Manta and Cheetah...The Joker, who is in this first issue, would leave almost immediately) over fundamental forces of the universe, and the direction that the universe was to take...towards justice, or towards doom. 

Snyder also introduced some cosmic beings that played into his own messing around with the nature of DC continuity and the multiverse.

It had its moments (most of them revolving around Starro and Jarro), but, seen from the remove of years, it now seems a lot like an ongoing series devoted to marking time, acting as a bridge between Snyder's Dark Nights: Metal and his Dark Nights: Death Metal. Because of that, I can't really remember the specifics of any single issue or arc within the overall narrative, nor have I ever been tempted to revisit it. 

JLA #1 (1997) By Grant Morrison, Howard Porter and John Dell The final issue collected in here is the first of the Morrison/Porter/Dell JLA, which took the then novel (if obvious) approach of re-teaming the Justice League's founders (with the legacy versions of The Flash and Green Lantern taking the places of their then-dead predecessors). It was the first time that some version of these seven heroes had starred in a Justice League title together since the early 1980s, and thus seemed pretty fresh, new and exciting then.

I do wonder how readers seeing this comic for the very first time might react to certain aspects of it. Would they know who this Kyle Rayner character was? Would they wonder at all about Aquaman's design, with the gladiator armor and harpoon hand? Or why Superman has a mullet? Or perhaps why Martian Manhunter seems so nude?

The issue opens with a UFO landing on the White House lawn. Out of it steps a golden, caped man named Protex and his superhero team The Hyperclan, who say have come to save the world and deal with all of its problems...even if they do so in a much harsher way than any Justice League ever has (At one point, they execute supervillains tied to posts with their eyebeams; Porter draws one of them to resemble Marvel's Wolverine). They are met by Superman, and he and various other heroes aren't so sure about the Hyperclan's methods or promises of quick fixes to long-term problems.

At one point, mysterious assailants assault the then-Justice League America's satellite base, knocking it out of the sky, and forcing Leaguers Metamorpho, Ice Maiden, Obsidian and Nuklon to a desperate gamble to save their own lives (Metamorpho, who transforms himself into an escape capsule, dies in the process, or at least seems to die in the process; his funeral is then held in JLA #5 but, like all superheroes, and like Morrison hints during the funeral, he will eventually get better).

In this first issue, all of the incoming Leaguers appear, except Aquaman, who will be reluctantly drafted into the brewing fight against the Hyperclan in JLA #2. Superman, Green Lantern and Wonder Woman (who was leading the previous League, the team who flee the satellite, in Justice League America, the title that JLA would replace) get the most panel time, while Martian Manhunter and Batman get the least, the latter showing up in the last five panels, and uttering "HH!" for the first time.
(I love how Potrter poses Batman there, melodramatically stalking around, gesturing like a vampire; this is pretty consistent with how then Batman artist Kelley Jones was drawing him.)

Frankly, I could talk about this title, and this particular story arc, for thousands of words, but that's probably enough for this post. 

This issue, and this arc, has also been collected and recollected over and over. If you've never read it and would like to, basically just look for any book with "JLA", "Grant Morrison" and a "1" on the cover. 

Morrison's run would last through issue #41, with maybe a half-dozen fill-in issues, and include JLA/WildC.A.T.s (did I spell that right?), original graphic novel JLA: Earth-2 and event series DC One Million.  Porter and Dell drew most of it, with fill-in artists needed here and there to meet deadlines (These include Oscar Jimenez on #8 and #9, Mark Pajarillo here and there and, surprisingly, the likes of Greg Land and Gary Frank, among a few others). 

Morrison was followed by Mark Waid and Joe Kelly on JLA, which would ultimately run 125 issues, and, after Kelly's run, the book became an anthology series with rotating creative teams until it was finally canceled in 2006 as part of the events of Infinite Crisis

I am likely prejudiced and influenced by nostalgia to some degree, as this was my first introduction to the Justice League, but Morrison and company's JLA was (and is) one of my favorite comic book runs ever; revisiting it now and then, I still think it holds up as one of the best superhero comics ever.

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Previous to the comics portion of this magazine, there's a two-page introduction by a Jim McLaughlin, under the headline "Top Heroes. Top Talent." It's maybe 500-800 words, tops, and seems to do a decent enough job of offering a sort of elevator pitch to the Justice League concept and then introducing the writers, pencil artists and concepts for each of the issues included. The thesis seems to be that the idea of the Justice League was to unite the best DC characters into one book, which naturally produced the best comics by the best creators.

It's a decent piece given its brevity and I wouldn't argue with its main points, publisher boosterism aside, although I will nitpick it (I also would have attached the names Gardner Fox and Mike Sekowsky when mentioning 1960's Brave and the Bold #28). I mean, you know how wordy I am; I would struggle mightily to produce a piece that hit all these points in so few words.

The parts I found most interesting, maybe even revealing, were the ways in which McLaughlin described the writers and pencillers.

Mark Waid isn't just "one of comics' most acclaimed and award-winning scribes," but he is also "the scholar, the teacher." And Dan Mora? Well, he's "a 30-something hotshot who burst out of Costa Rica to become one of comics' most dazzling talents almost overnight." (Overnight, I guess, if you don't count his pre-DC work for the likes of Boom, although you should count it; it's also great!).

Upon relaunching the League for the New 52, Geoff Johns was "writer and executive producer of DC's The Flash TV show and Wonder Woman movies", rather than one of super-comics' most popular writers, who then had a decade of experience writing most of DC's biggest heroes, teams and events, and had even managed to make books starring less-than topline characters like Hal Jordan and the Justice Society into hits. (As for the New 52, that was "a groundbreaking slate" of comics "that grabbed both critical acclaim and massive sales success." Sales? Sure. Acclaim? Eh...the fan press sure like Scott Snyder's Batman, but I'm having trouble thinking of many—or any—critical darlings among that mess. Refresh my memory, if you do.)

Scott Snyder's run on Batman was also "groundbreaking", according to McLaughlin, and Jim Cheung is an excellent draftsman. Together, their book—which Cheung didn't last all that long on, intentionally built a lineup to "echo" that of "the smash-hit Justice League animated series."

And finally, we get to Grant Morrison, "a madman-with-a-plan writer who cut his teeth on DC Imprints books." (McLaughlin also refers to Morrison as "he" here, rather than Morrison's preferred pronoun "they", which I can definitely relate to, as EDILW readers have repeatedly had to call me out for doing so here and on Bluesky; still, it's probably embarrassing to do so in print, rather than online, where it's so easily fixed).

I found the "DC Imprints" phrase...weird. Yes, Morrison wrote some Vertigo books (And why not just say "Vertigo" instead of "DC Imprints", with a capital "I" in "Imprints"?). These included Sebastian O, The Mystery Play, Kill Your Boyfriend and Flex Mentallo. But before that, Morrison had written Animal Man and Doom Patrol (Morrison's runs on each title concluding before these books were absorbed into the new Vertigo imprint in 1993, although certainly Morrison's work helped establish the Vertigo aesthetic). And, of course, there was Morrison's earlier Batman work, the original graphic novel Arkham Asylum and the Legends of the Dark Knight arc "Gothic" (the latter of which was collected into a trade paperback, back when such collections were relatively rare). That's just the DC stuff, though; prior to that Morrison "cut his teeth" (or "their teeth") on comics in the UK, of course.

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Anyway, it's nice to see that DC Comics' Justice League comic is finally taking its place in the grocery store checkout aisle, alongside such other important pieces of American pop culture, like, let's see here...

...ground beef, Sydney Sweeney's breasts and Taylor Swift and Travis Kelce's "epic" romance, I guess. 



*And by "comics industry", I think they just meant "the direct market" or "DC and Marvel as publishers that release series as floppies once a month".

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