Words are hard.

"Honestly I can understand why he might feel the way he does because this is a personal project to him. He has such a long and illustrious career and he's been able to stand behind the body of work he's created. But quite honestly the idea of something shameless is a little silly, primarily because I let the material speak for itself and the quality of the material speak for itself," DC Entertainment Co-Publisher Dan DiDio said, while speaking for the material and the quality of the material to Guardian reporter Allison Flood about Before Watchmen, a suite of comics so good he doesn't even need to speak for them or their quality.